Becoming a Designer: Personal Branding

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Now that we are in our second year of the interior design course, it is time to think about getting ready to take those big steps into becoming a true designer. It isn’t just about creating great work anymore, we need to think with out business heads and start creating a brand for ourselves!

“Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.Personal branding often involves the application of one’s name to various products.”


Take real estate mogul turned president of the United States Donald Trump for example. If we see the world trump on any airline, casino etc. we instantly get an image of Donald Trump in our heads. He has decided to use his last name in capital letters for his branding, which targets an older perhaps richer crowd.

When creating a brand for ourselves, we must first determine what our profession is and what type of business we are wanting to succeed in. In my case this would be interior design, so my brand would be expected to reflect my design approach. I.e, if I design childrens’ play areas and nurseries, my branding would be younger and perhaps more colourful. If my designs were for luxury bars and restaurants, I would change my branding to attract an older crowd through the use of different fonts, colours etc.


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