The second year: An Introduction Into Retail Strategies

After a lovely summer off it is nice to finally be back doing what we love and getting stuck right back into the interior design course. Level 5 Interior design is all about retail strategies, and looking at how through careful design we can create an amazing customer journey suited to our target market.

So what will we do? This year will all be about expanding our knowledge and technical abilities using InDesign, Illustrator, and other relevant CAD programmes. This will be vital for the success of our second year work. We have started the course by being put into groups of 5 each being given a specific retail sector to study, ours being leisure and entertainment. We brainstormed ideas of leisure and entertainment within Sheffield and found that studying the psychology of design within the Apple retail store was an interesting case study. Primary and secondary research was then conducted to find information about how the store is so successful with its minimal design from a range of sources. When enough information is gathered this will all be collected and presented on an A1 poster to the class and tutors.

Visiting Sites

Whilst creating our A1 posters, we also need to be thinking about an idea for a retail design concept of our own choice. For inspiration we visited three sites in Sheffield in which we could chose to base our retail space, 3-50 Division Street (Bungalo’s and Bears), 22 and 24 Chapel Walk, and Charles Street sub station.

Bungalow’s and Bears

Bungalows and Bears is located on 50 Division Street, Sheffield. The former fire station is now an airy, modern pub which serves ales, cocktails, brunch and burgers to satisfy the young student crowd in Sheffield.

This site is the largest out of the three we visited making it slightly more complex to manipulate the interior.

Bungalows & Bears.jpg
(anne, 2013)
C1DF55D5BE90CEE6A25FE7C5F2D19E.jpg
Bungalos and Bears interior. (Kirkland, 2013)

The interior is quite industrial and quirky, with a large circular bar in the centre forming the heart of the space. Each piece of furniture is from a completely different era, and there doesn’t seem to be an exact material or colour scheme going on. The designers may have  wanted the space to appear to a variety of different people, for this reason this didn’t stick to an exact design scheme.

Chapel Walk

The second space we visited was on Chapel Walk, Sheffield, 22 and 24 Chapel walk can be used together to create one large space for our project proposals.

img_1685
A recent photo of Chapel Walk. (Daniel, 2016)
_46395693_chapelwalkcreditsheffieldnewspapers
The view down Chapel Walk in November 1974. (BBC,2009)

Above are the two spaces which we can use for our projects. It was difficult to get a photo of the interior of 22 Chapel Walk but i managed to get a shot of 24 Chapel Walk (central image). Both spaces are large, clean and empty making them easy buildings to work with. The white exterior doors and windows and wooden floors make the site ideal for my project proposal.

Charles Street Sub-Station

Charles Street Substation
Sheffield
South Yorkshire
S12NB
propertyimage_222_89780_web
Charles Street Sub-Station exterior. (Hampton, 2016)

The site is located on Charles Street, adjacent to the Sheffield Hallam University students union. The site is a double height, single storey brick construction which was a former electricity substation (Zoopla, 2016).

Type: General Leisure, General Retail

Tenure: Leasehold

Size: 715 sq ft (66 sq m)

Rent: £27.97 per sq ft (£301.11 per sq m)

Annual Rent: £20,000 (Hampton, 2016)

 

It was impossible to look inside the space as it is only available to view up on appointment, however we have access to the interior floorpans online.

 

 

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